Mixed Use Project

43rd Street and Fairmount Avenue 

The International Promenade is located along the 43rd Street and Fairmount Avenue couplet, which links Mid-City to I-8 and Mission Valley to the north, and Interstate 805 (I-805) and SR-94 to the south. A number of ethnic enterprises have located near this area and it is one of the heaviest pedestrian-use areas in the community. Development opportunities make this area a natural site for the clustering of businesses catering to a regional clientele interested in buying imported products or locally made products and services reflective of the many ethnic groups in the Mid-City communities. Our goal with this is to provide the setting for the development of an international trade center where ethnically oriented goods and services could be offered to regional markets. 

CROSSROADS 

Crossroads are main street intersections. Crossroad treatments focus on creating urban places designed for pedestrian use. This typically involves establishing larger building setbacks, providing space for a landscaped urban plaza. Often building design at the corners hugging a crossroads is very important since buildings can create excellent settings and provide a sense of place and landmark that people can use for orientation purposes. Our goal for this is to enhance crossroads as important places of pedestrian interchange. 

Examples of crossroad locations-   43rd Street at El Cajon Boulevard • 43rd Street at University Avenue • 43rd Street at Fairmount Avenue • Fairmount Avenue at El Cajon Boulevard • Fairmount Avenue at University • Fairmount Avenue at Poplar Street • Euclid Avenue at El Cajon Boulevard • Euclid Avenue at University Avenue • Euclid Avenue at Home Avenue • Euclid Avenue at 54th Street • College Avenue at El Cajon Boulevard • College Avenue at University Avenue • College Avenue at College Grove Drive • 54th Street at University Avenue • 54th Street at College Grove Drive